How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh

The ABM Conversations Podcast - for B2B marketing professionals

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How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh

The ABM Conversations Podcast - for B2B marketing professionals

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about: 1. What is product-led storytelling? 2. How product-led storytelling differs from conventional content marketing? 3. Deep-dive on the 9-step product-led storytelling framework 4. How product-led storytelling fits into the different stages of the buying cycle 5. Writing for a person vs. a persona 6. The no.1 or most important content marketing metric, and a lot more...
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The ABM Conversations Podcast - for B2B marketing professionals

The podcast The ABM Conversations Podcast - for B2B marketing professionals has been added to your home screen.

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about: 1. What is product-led storytelling? 2. How product-led storytelling differs from conventional content marketing? 3. Deep-dive on the 9-step product-led storytelling framework 4. How product-led storytelling fits into the different stages of the buying cycle 5. Writing for a person vs. a persona 6. The no.1 or most important content marketing metric, and a lot more...
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The ABM Conversations Podcast - for B2B marketing professionals

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