How to do content distribution the right way: Ross Simmonds

The ABM Conversations Podcast - for B2B marketing professionals

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How to do content distribution the right way: Ross Simmonds

The ABM Conversations Podcast - for B2B marketing professionals

In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on: --> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution? --> How to make content distribution a strategic play than just using it as a tactic --> Baking content distribution into the content creation process --> How to use permissionless co-marketing as a content distribution play? --> Should you work on intent-driven content for each buying stage (or) should we blur the lines across the funnel stages? --> How to repurpose content and distribute it in a useful manner (and not lazy work)? --> Distributing content in communities and social media without losing trust, and a lot more...
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In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on: --> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution? --> How to make content distribution a strategic play than just using it as a tactic --> Baking content distribution into the content creation process --> How to use permissionless co-marketing as a content distribution play? --> Should you work on intent-driven content for each buying stage (or) should we blur the lines across the funnel stages? --> How to repurpose content and distribute it in a useful manner (and not lazy work)? --> Distributing content in communities and social media without losing trust, and a lot more...
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