I Hear Things
A weekly perspective on the business of audio, including podcasting, smart audio, streaming music, social audio, and everything else you stick in your earballs. Hosted by 20+ year audio veteran Tom Webster, SVP of Edison Research.
To All The Podcasts I've Loved Before
Friday 17 September 2021
: Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to...
Workshopping Your Podcast
Friday 10 September 2021
: Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it"...
Thursday 02 September 2021
: Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of...
Wherever You Get Your Podcasts
Friday 20 August 2021
: On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can...
The Most Asked Question In Podcasting
Friday 13 August 2021
: Graphs of all data discussed on this episode are at http://tomwebster.media
Is Podcasting...A Slowing Market?
Friday 16 July 2021
: News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter...
Podcasts, Audiobooks, and the Third Thing
Friday 25 June 2021
: Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association:...
How To Field Your Own Listener Survey
Friday 18 June 2021
: Google Forms: https://www.google.com/forms/about/The Optimization Trap - when NOT to rely solely on listener...
Who Doesn't Like Pizza?
Friday 11 June 2021
: Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/Ed Sheeran obliterates the Spotify record:...
Celebrity Podcasts: Neither Fish Nor Fowl
Friday 28 May 2021
: From The Guardian: https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcastingThe five biggest celebrities in...
Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us
Friday 21 May 2021
: Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.James Cridland's exploration of...
What Happened to Podcast Listening in Canada?
Friday 14 May 2021
: This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs...
The "Accidental" Podcast Listener
Friday 07 May 2021
: Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gsBryan...
The Provenance of Podcasting
Friday 30 April 2021
: This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most...
The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions
Sunday 25 April 2021
: Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet...