Anatomy of a Strategy
Tara Hunt and Carlos Pacheco
Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco)
AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in and around the successes and failures of marketing. We ask, “What was going on in the world that helped that message succeed, and that other one fail?”
AOAS is less of a marketing practice podcast and more of a Marketing THOUGHT podcast.
The Anatomy of Community-Building with Shervonne Cherry
Saturday 26 September 2020
: Tara met Shervonne Cherry in Baltimore in 2012. At the time, Shervonne was working as a designer and social media strategist, but today,...
The Anatomy of Empathy
Sunday 13 September 2020
: This week, Tara and Stef speak to Nate Nichols. Nate is the founder of Palette Group, a commercial creative agency that focuses on...
The Anatomy of Representation
Sunday 06 September 2020
: This week on the podcast, Tara and Stef sit down with Danica S. Nelson, Senior Product Marketing Communications Manager and travel...
Anatomy of Data Ethics with Ian Forrester
Sunday 23 August 2020
: Tara has known Ian for well over a decade and she's never had a conversation on race with him. This isn't because of a lack of opportunity....
Anatomy of Code-Switching with Cher Jones
Sunday 09 August 2020
: "How can we say that politics shouldn't be a conversation on a business platform when it is the politics, the lobbyists, the things that are...
Anatomy of White Supremacy in Marketing: An Introduction
Sunday 26 July 2020
: For the past few months, between COVID-19 and the Black Lives Matter protests, we've opted to put a pause on AoaS to create space for other...
The Anatomy of Reinventing Retail
Sunday 05 July 2020
: All the way back in February, Stefani and Tara sat down to speak with Joe Jackman, founder of Jackman Reinvents and author of The...
Anatomy of Saving the Planet
Sunday 22 March 2020
: This episode was recorded pre-COVID-19 crisis, but Tara and Stef found a few parallels between the outbreak and the climate crisis. We’ve...
Welcome to the Anatomy of a Strategy Podcast
Saturday 21 March 2020
: If you’re new to this podcast, AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing...
Anatomy of a Switcheroo
Sunday 01 March 2020
: We’ve got a very special episode, this week…Introducing our new co-host on the podcast, Stefani Forster! Find out what's happening!...
Anatomy of Disrupting Yourself
Sunday 16 February 2020
: This week we welcome Charlene Li on the Anatomy of a Strategy podcast. Charlene is in the business of helping brands predict the future. The...
Anatomy of Building a World-Wide Movement
Sunday 02 February 2020
: We’ve got a big guest, this week! Say hello to Vicki Saunders. Vicki is the multi-award-winning Founder of SheEO, the worldwide ecosystem...
Anatomy of Think, Do, Say
Sunday 19 January 2020
: This week we’re joined by Ron Tite. Ron is the award-winning Founder and CEO of Toronto-based agency, Church & State. He’s worked...
Anatomy of B2B Collaboration
Sunday 05 January 2020
: This time around we’re joined by Karima-Catherine Goundiam, whose credentials are so vast, we’d struggle to fit them all here! Karima is...
The Future of Brand Value
Sunday 15 December 2019
: In our final episode of 2019, we look to the future! Earlier in the year, we were joined by the fantastic Strata Insights Co-Founder, Tracy...
Understanding your Customers with Katelyn Bourgoin
Sunday 01 December 2019
: This episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which...
Making a Product with Alex Hillman
Sunday 17 November 2019
: Alex Hillman joins us on this week's AOAS show! Alex has been carrying the coworking torch since the very beginnings of the movement. After...
Sunday 03 November 2019
: April Dunford is a positioning consultant, entrepreneur, board member, angel investor, and advisor. Her expertise is built on 25 years as an...
Attribution and Data Science with Trust Insights' Christopher S. Penn
Sunday 20 October 2019
: This week we're joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, and marketing...
Moving Towards an Augmented Economy of Things with Galit Ariel
Sunday 06 October 2019
: Galit Ariel AKA The AR girl is a techno futurist, digital hippie & AR aficionado, TED speaker and author of Augmenting Alice – The...
How SAAS Marketing Differs From B2B Marketing
Sunday 22 September 2019
: The Anatomy of a Strategy podcast is back! After a short end of summer break, we are back with a slew of new episodes and an amazing lineup...
Hiring Incompetent Men Isn't Strategic
Sunday 28 July 2019
: This week we welcome Dr. Tomas Chamorro-Premuzic, author of 'Why so many incompetent men become leaders' and 'The Talent Delusion: Why...
Digital Transformation is Complicated and that's OK
Sunday 21 July 2019
: On this week's episode, we welcome head of campaign strategy Heather Ritchie. Heather has been working in global high tech companies for...
Fighting Trolls and Taking Names with Geraldine DeRuiter
Sunday 07 July 2019
: Harkening back to a few other episodes, including Nilofer Merchant and Cindy Gallop, we talk with Geraldine regarding a very important topic...
Lost and Founder Rand Fishkin
Sunday 16 June 2019
: While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the...