Anatomy of a Strategy
Tara Hunt and Carlos Pacheco
Anatomy of a Strategy is recorded in the booming metropolis of Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco)
Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest graphs, metrics to memes, and everything in between.
Anatomy of a Strategy is produced by Truly Inc. in downtown Toronto.
The Anatomy of Reinventing Retail
Sunday 05 July 2020
: All the way back in February, Stefani and Tara sat down to speak with Joe Jackman, founder of Jackman Reinvents and author of The...
Anatomy of Saving the Planet
Sunday 22 March 2020
: This episode was recorded pre-COVID-19 crisis, but Tara and Stef found a few parallels between the outbreak and the climate crisis. We’ve...
Welcome to the Anatomy of a Strategy Podcast
Saturday 21 March 2020
: If you’re new to this podcast, AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing...
Anatomy of a Switcheroo
Sunday 01 March 2020
: We’ve got a very special episode, this week…Introducing our new co-host on the podcast, Stefani Forster! Find out what's happening!...
Anatomy of Disrupting Yourself
Sunday 16 February 2020
: This week we welcome Charlene Li on the Anatomy of a Strategy podcast. Charlene is in the business of helping brands predict the future. The...
Anatomy of Building a World-Wide Movement
Sunday 02 February 2020
: We’ve got a big guest, this week! Say hello to Vicki Saunders. Vicki is the multi-award-winning Founder of SheEO, the worldwide ecosystem...
Anatomy of Think, Do, Say
Sunday 19 January 2020
: This week we’re joined by Ron Tite. Ron is the award-winning Founder and CEO of Toronto-based agency, Church & State. He’s worked...
Anatomy of B2B Collaboration
Sunday 05 January 2020
: This time around we’re joined by Karima-Catherine Goundiam, whose credentials are so vast, we’d struggle to fit them all here! Karima is...
The Future of Brand Value
Sunday 15 December 2019
: In our final episode of 2019, we look to the future! Earlier in the year, we were joined by the fantastic Strata Insights Co-Founder, Tracy...
Understanding your Customers with Katelyn Bourgoin
Sunday 01 December 2019
: This episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which...
Making a Product with Alex Hillman
Sunday 17 November 2019
: Alex Hillman joins us on this week's AOAS show! Alex has been carrying the coworking torch since the very beginnings of the movement. After...
Sunday 03 November 2019
: April Dunford is a positioning consultant, entrepreneur, board member, angel investor, and advisor. Her expertise is built on 25 years as an...
Attribution and Data Science with Trust Insights' Christopher S. Penn
Sunday 20 October 2019
: This week we're joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, and marketing...
Moving Towards an Augmented Economy of Things with Galit Ariel
Sunday 06 October 2019
: Galit Ariel AKA The AR girl is a techno futurist, digital hippie & AR aficionado, TED speaker and author of Augmenting Alice – The...
How SAAS Marketing Differs From B2B Marketing
Sunday 22 September 2019
: The Anatomy of a Strategy podcast is back! After a short end of summer break, we are back with a slew of new episodes and an amazing lineup...
Hiring Incompetent Men Isn't Strategic
Sunday 28 July 2019
: This week we welcome Dr. Tomas Chamorro-Premuzic, author of 'Why so many incompetent men become leaders' and 'The Talent Delusion: Why...
Digital Transformation is Complicated and that's OK
Sunday 21 July 2019
: On this week's episode, we welcome head of campaign strategy Heather Ritchie. Heather has been working in global high tech companies for...
Fighting Trolls and Taking Names with Geraldine DeRuiter
Sunday 07 July 2019
: Harkening back to a few other episodes, including Nilofer Merchant and Cindy Gallop, we talk with Geraldine regarding a very important topic...
Lost and Founder Rand Fishkin
Sunday 16 June 2019
: While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the...
The Art of Agile Strategy with Nectarios Economakis
Sunday 09 June 2019
: Nectarios Economakis is one of our old friends from Montreal, Canada. Nectarios is a strategy and marketing executive with over 15 years...
The Importance of Onlyness with Nilofer Merchant
Sunday 02 June 2019
: Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well...
Transcending the Cult of Multitasking with Brian Solis
Sunday 19 May 2019
: Brian Solis is a digital anthropologist, keynote speaker and best-selling author and one of Tara's old friends. Life Scale is Brian's...
Fixing Agency Woes with Cindy Gallop
Sunday 12 May 2019
: In this episode of Anatomy of a Strategy, we welcome the world changing Cindy Gallop. She is the founder and former chair of the US branch...
Creating Word of Mouth with J Kelly Hoey
Sunday 28 April 2019
: This week on Anatomy of a Strategy we welcome our very good friend J. Kelly Hoey. Kelly is a networking expert, an accomplished author,...
Anatomy of Going Viral
Sunday 21 April 2019
: This week on Anatomy of a Strategy we welcome Benoit Meunier. Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new...