How Blackstone became the darling of grill TikTok with CEO Roger Dahle

Decoder with Nilay Patel

0:00
01:08:40
10
10

How Blackstone became the darling of grill TikTok with CEO Roger Dahle

Decoder with Nilay Patel

Nilay Patel encountered the name Blackstone on TikTok last year, just as the pandemic lockdowns were starting. He saw people posting videos smashing burgers and making pancakes outside on a griddle frequently with the caption “I finally got a Blackstone.” 20 minutes ago he hadn’t even heard about this thing, and now he was late to a trend? So he bought one. And hasn’t used his regular grill in over a year. Nilay sat down with the CEO of Blackstone products and inventor of the Blackstone griddle Roger Dahle. They talked about Blackstone’s ability to generate recurring revenue, and how the griddle itself is a platform for a variety of additional products and services, some of which might be made by competitors. And Blackstone has big competitors in Weber, and Cuisinart — so we talked about competition, and branding, and going up against the biggest players in a space, and the creator economy. You know: Decoder stuff. Take a listen. And you can read the transcript here: https://www.theverge.com/e/22347828 Learn more about your ad choices. Visit podcastchoices.com/adchoices
Episodes
Date
Duration
Recommended episodes :

Chuck Todd on why Meet the Press can’t survive on just one platform

Decoder with Nilay Patel

Can Polestar design a new kind of car company?

Decoder with Nilay Patel

Land of the Giants: Delivery Wars

Decoder with Nilay Patel

The podcast Decoder with Nilay Patel has been added to your home screen.

Nilay Patel encountered the name Blackstone on TikTok last year, just as the pandemic lockdowns were starting. He saw people posting videos smashing burgers and making pancakes outside on a griddle frequently with the caption “I finally got a Blackstone.” 20 minutes ago he hadn’t even heard about this thing, and now he was late to a trend? So he bought one. And hasn’t used his regular grill in over a year. Nilay sat down with the CEO of Blackstone products and inventor of the Blackstone griddle Roger Dahle. They talked about Blackstone’s ability to generate recurring revenue, and how the griddle itself is a platform for a variety of additional products and services, some of which might be made by competitors. And Blackstone has big competitors in Weber, and Cuisinart — so we talked about competition, and branding, and going up against the biggest players in a space, and the creator economy. You know: Decoder stuff. Take a listen. And you can read the transcript here: https://www.theverge.com/e/22347828 Learn more about your ad choices. Visit podcastchoices.com/adchoices
Subscribe Install Share
Decoder with Nilay Patel

Thank you for your subscription

For a better experience, also consider installing the application.

Install