The Science of Storytelling with Paul J. Zak

The Storytelling Lab

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The Science of Storytelling with Paul J. Zak

The Storytelling Lab

We’re kicking off Season 4 with an all-star guest, Paul J. Zak, neuroeconomist and storytelling expert. Zak studies the neuroscience behind storytelling and is full of knowledge about how narrative form affects our brains and informs our actions. Listen in to hear more about neuroeconomics (the study of how people make decisions), the science behind storytelling, and why narrative arcs are almost necessary to incite action. Cheers to Season 4 & thank you to all you wonderful listeners! 

Follow Paul on Twitter @PaulJZak

And check out his website pauljzak.com

See acast.com/privacy for privacy and opt-out information.

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The podcast The Storytelling Lab has been added to your home screen.

We’re kicking off Season 4 with an all-star guest, Paul J. Zak, neuroeconomist and storytelling expert. Zak studies the neuroscience behind storytelling and is full of knowledge about how narrative form affects our brains and informs our actions. Listen in to hear more about neuroeconomics (the study of how people make decisions), the science behind storytelling, and why narrative arcs are almost necessary to incite action. Cheers to Season 4 & thank you to all you wonderful listeners! 

Follow Paul on Twitter @PaulJZak

And check out his website pauljzak.com

See acast.com/privacy for privacy and opt-out information.

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