Numi Organic Tea: Reem Hassani and Ahmed Rahim

How I Built This with Guy Raz

0:00
01:11:07
10
10

Numi Organic Tea: Reem Hassani and Ahmed Rahim

How I Built This with Guy Raz

When they were in their 20s, Reem Hassani and her brother Ahmed Rahim were not the kind of people you'd expect to launch a multi-million dollar business. Reem was a California artist moonlighting as a substitute teacher, and Ahmed had been living the bohemian life of a photojournalist in Europe. But these two children of immigrants from Iraq had an idea: to introduce the dried lime tea they remembered from their childhood to the U.S. Working out of Reem's 600-square-foot apartment in Oakland, the siblings learned all about the challenges of lining up importers, packagers, and retailers to launch a premium loose-leaf tea brand—meant to be slowly steeped and savored. More than twenty years after it's launch in 1999, Numi Organic Tea is a privately held B Corporation that sells tens of millions of dollars of Fair Trade, organic tea every year.
Episodes
Date
Duration
Recommended episodes :

Title Nine: Missy Park

How I Built This with Guy Raz

Moderna and Flagship Pioneering: Noubar Afeyan

How I Built This with Guy Raz

Uncle Nearest Premium Whiskey: Fawn Weaver

How I Built This with Guy Raz

The podcast How I Built This with Guy Raz has been added to your home screen.

When they were in their 20s, Reem Hassani and her brother Ahmed Rahim were not the kind of people you'd expect to launch a multi-million dollar business. Reem was a California artist moonlighting as a substitute teacher, and Ahmed had been living the bohemian life of a photojournalist in Europe. But these two children of immigrants from Iraq had an idea: to introduce the dried lime tea they remembered from their childhood to the U.S. Working out of Reem's 600-square-foot apartment in Oakland, the siblings learned all about the challenges of lining up importers, packagers, and retailers to launch a premium loose-leaf tea brand—meant to be slowly steeped and savored. More than twenty years after it's launch in 1999, Numi Organic Tea is a privately held B Corporation that sells tens of millions of dollars of Fair Trade, organic tea every year.
Subscribe Install Share
How I Built This with Guy Raz

Thank you for your subscription

For a better experience, also consider installing the application.

Install