SYKES Chief Strategy & Marketing Officer Ian Barkin

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

0:00
36:53
10
10

SYKES Chief Strategy & Marketing Officer Ian Barkin

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

In this interview, we discuss how SYKES leverages technology inside the company, how SYKES uses data to deeply understand the buyer and design the best solutions for them, and some of the ways in which companies are mismanaging customer experience management. We discuss why Ian believes RPA will be a foundation to organizational transformation for years to come, the major differences between RPA and AI/ML, and the dangers of using intelligent automation capabilities, such as AI, too soon. Lastly, we discuss Ian's career path from strategy consulting, to business process outsourcing, to founding Symphony Ventures, to the C-suite of SYKES, among a variety of other topics.
Episodes
Date
Duration
Recommended episodes :

Moderna's CDO on How Tech Accelerated Vaccine Development

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

CIOs of Dow and CarMax Drive Process Modernization at Scale

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

Pepsi's CIO on Effective Data & Digital Strategy

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

The podcast Technovation with Peter High (CIO, CTO, CDO, CXO Interviews) has been added to your home screen.

In this interview, we discuss how SYKES leverages technology inside the company, how SYKES uses data to deeply understand the buyer and design the best solutions for them, and some of the ways in which companies are mismanaging customer experience management. We discuss why Ian believes RPA will be a foundation to organizational transformation for years to come, the major differences between RPA and AI/ML, and the dangers of using intelligent automation capabilities, such as AI, too soon. Lastly, we discuss Ian's career path from strategy consulting, to business process outsourcing, to founding Symphony Ventures, to the C-suite of SYKES, among a variety of other topics.
Subscribe Install Share
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

Thank you for your subscription

For a better experience, also consider installing the application.

Install