Paul Fipps, Chief Technology Officer of Under Armour

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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Paul Fipps, Chief Technology Officer of Under Armour

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

Under Armour used to be known primarily for its moisture-wicking t-shirts. In the 21 years since the company was established in founder and CEO Kevin Plank's grandmother's basement, the company has expanded its product line extensively to include hats, pants, shoes, gloves, bags, and the like. In recent years, the company has made three strategic acquisitions that will continue to reshape the company. With the acquisitions of MapMyFitness, EndoMondo, and MyFitnessPal, the company has become the largest digital health and fitness community in the world. Peter High recently spoke with Under Armour's Chief Technology Officer Paul Fipps, who leads this digital transformation of the company. He sees the future as a combination of the physical and the digital, where one's clothing and accessories provide better information on heart rates and sleep quality.
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Under Armour used to be known primarily for its moisture-wicking t-shirts. In the 21 years since the company was established in founder and CEO Kevin Plank's grandmother's basement, the company has expanded its product line extensively to include hats, pants, shoes, gloves, bags, and the like. In recent years, the company has made three strategic acquisitions that will continue to reshape the company. With the acquisitions of MapMyFitness, EndoMondo, and MyFitnessPal, the company has become the largest digital health and fitness community in the world. Peter High recently spoke with Under Armour's Chief Technology Officer Paul Fipps, who leads this digital transformation of the company. He sees the future as a combination of the physical and the digital, where one's clothing and accessories provide better information on heart rates and sleep quality.
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Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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