Yasir Anwar, Senior VP, Head of Digital Technology, Macy’s

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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Yasir Anwar, Senior VP, Head of Digital Technology, Macy’s

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

In this interview, Yasir Anwar, Senior VP, Head of Digital, Macy's, discusses World Class IT principle one, People, principle two, Infrastructure, and principle three, Project & Portfolio Management, with Metis Strategy. Some of the topics discussed include: Working across internal departments and with external partners to reach customer-centric goals Advantages Macy’s has as a long-standing brand vs. competition from digital native organizations Digital development to create the “omni customer” experience Restructuring of the organization based on the customer’s journey—the use of “domains” Macy’s Labs and the focus on entrepreneurship within the larger organization Talent attraction
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Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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In this interview, Yasir Anwar, Senior VP, Head of Digital, Macy's, discusses World Class IT principle one, People, principle two, Infrastructure, and principle three, Project & Portfolio Management, with Metis Strategy. Some of the topics discussed include: Working across internal departments and with external partners to reach customer-centric goals Advantages Macy’s has as a long-standing brand vs. competition from digital native organizations Digital development to create the “omni customer” experience Restructuring of the organization based on the customer’s journey—the use of “domains” Macy’s Labs and the focus on entrepreneurship within the larger organization Talent attraction
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Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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