Bruce Hoffmeister, Global Chief Information Officer of Marriott International

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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Bruce Hoffmeister, Global Chief Information Officer of Marriott International

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

n this interview, Bruce Hoffmeister, Global CIO at Marriott International, discusses World Class IT principle four, IT and Business Partnerships, with Metis Strategy. Some of the topics discussed include:

  • Discussion on the unique paths taken by Bruce as a CIO, and the benefits of a financial background in a tech-oriented position
  • Marriot’s digital business, and the role of IT and its partnership with other departments to facilitate technologic development and to create the best guest experience
  • The opportunity, because of smart devices, to communicate with customers and connect with them at all points of their journey, and to allow guests to interact with the company in the ways that they want to
  • The future of loyalty programs for hotels, and the changing habits and desires of younger travelers, and the implication those changes have on hotel’s programming
  • Marriot’s structure of IT, and the benefits of having an outward-focused technology system that possesses a better understanding of the overall business
  • Eye on the Trends: An “invisible” technology system, in which technology is able to meet customers’ needs so well that it is almost invisible in its seamless and effortless execution

Read More...

The post Bruce Hoffmeister, Global Chief Information Officer of Marriott International appeared first on Metis Strategy.

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Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

The podcast Technovation with Peter High (CIO, CTO, CDO, CXO Interviews) has been added to your home screen.

n this interview, Bruce Hoffmeister, Global CIO at Marriott International, discusses World Class IT principle four, IT and Business Partnerships, with Metis Strategy. Some of the topics discussed include:

Read More...

The post Bruce Hoffmeister, Global Chief Information Officer of Marriott International appeared first on Metis Strategy.

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Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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