The Product Marketing Experts
Marcus Andrews, Alex Lopes
The Product Marketing Experts
Marcus Andrews, Alex Lopes
Wednesday 03 March 2021 : We say segmentation, you think buyer persona. But how do we move away from this traditional flawed tactic and take a more data-driven,...
Wednesday 24 February 2021 : Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one...
Wednesday 17 February 2021 : For the last year or so we’ve all been part of this massive experiment where suddenly we’ve found ourselves working 100% remote. It's...
Wednesday 10 February 2021 : In this week’s episode we’re continuing to explore the question - what is the role of product marketing in a company who focuses on PLG...
Wednesday 03 February 2021 : New go-to-market models are disrupting B2B right now. Will PLG and self service replace you? Or is it an opportunity to take advantage of?...
Wednesday 27 January 2021 : In this week’s episode, we’re discussing PMM onboarding in the first 90 days. What does the PMM 30/60/90 look like? It’s a time of...
Wednesday 20 January 2021 : "I write almost entirely to find out what I'm thinking" -Joan Didion Have you ever thought of product marketers as translators? You are...
Wednesday 13 January 2021 : Product marketing is an exciting and emerging career, but isn't always a role that is included early on in companies. This week’s expert,...
Wednesday 06 January 2021 : In this episode we’re diving deep into pricing and packaging on a global scale. PMM’s are so well positioned to own pricing and...
Wednesday 23 December 2020 : The market and your product are core to being successful as a PMM. When you're good at this, you really command knowledge and power. No one...
Wednesday 16 December 2020 : I like to say that a great product marketer is a cross-functional momentum maker. We align groups, ideas, and enable separate teams with...
Wednesday 09 December 2020 : "Too often we are fixated in product marketing on getting the next launch out the door, but how can we get off the launch treadmill and...
Wednesday 02 December 2020 : In this week's episode we're diving deep into solutions marketing and where it meets product marketing. Solutions marketing might seem like...
Wednesday 25 November 2020 : Thanks for listening! To take a little break, we're doing a short episode that highlights our top 5 episodes ever. We'll be back next week...
Wednesday 18 November 2020 : If you can build a really great working relationship with your sales team, it can be a huge boon for you and the company. If you help sales...
Wednesday 11 November 2020 : In this week’s episode we do a deep dive into the ever-growing global economy and how working remotely is impacting us as product...
Wednesday 04 November 2020 : Product Marketing is a unique career that attracts many people with diverse backgrounds and experiences. In this week's episode I sit down...
Wednesday 28 October 2020 : We've covered the topic of product launches before, but you know what, we'll cover it again because Product Launches are so core and...
Wednesday 21 October 2020 : "It's much easier to walk out of a meeting feeling like everyone likes you." Most of us would agree with this statement, right? In this...
Wednesday 14 October 2020 : This one's for all you CEO's and CMO's out there who don't have a product marketing team currently, but have realized that you need one and...
Wednesday 07 October 2020 : There are a lot of PMMS who understand MarTech but very few who know how to connect and reach developers. In this week's episode I interview...
Wednesday 30 September 2020 : Pricing and packaging are obviously critical to a business, but it’s tricky to know how to approach it. In this week’s interview, I sit...
Wednesday 23 September 2020 : There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment,...
Wednesday 16 September 2020 : There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment,...
Wednesday 09 September 2020 : April and I discuss everything that can go wrong for Product Marketing when working with product, why it happens, and how you can fix it....
The Product Marketing Experts
Marcus Andrews, Alex Lopes
Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
We say segmentation, you think buyer persona. But how do we move away from this traditional flawed tactic and take a more data-driven,...
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one...
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
For the last year or so we’ve all been part of this massive experiment where suddenly we’ve found ourselves working 100% remote. It's...
Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)
In this week’s episode we’re continuing to explore the question - what is the role of product marketing in a company who focuses on PLG...
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
New go-to-market models are disrupting B2B right now. Will PLG and self service replace you? Or is it an opportunity to take advantage of?...
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
In this week’s episode, we’re discussing PMM onboarding in the first 90 days. What does the PMM 30/60/90 look like? It’s a time of...
The Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust Group
"I write almost entirely to find out what I'm thinking" -Joan Didion Have you ever thought of product marketers as translators? You are...
Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
Product marketing is an exciting and emerging career, but isn't always a role that is included early on in companies. This week’s expert,...
Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
In this episode we’re diving deep into pricing and packaging on a global scale. PMM’s are so well positioned to own pricing and...
Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
The market and your product are core to being successful as a PMM. When you're good at this, you really command knowledge and power. No one...
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
I like to say that a great product marketer is a cross-functional momentum maker. We align groups, ideas, and enable separate teams with...
Let's Talk Revenue with Robin Pam, Senior Director of Product Marketing at Optimizely
"Too often we are fixated in product marketing on getting the next launch out the door, but how can we get off the launch treadmill and...
Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
In this week's episode we're diving deep into solutions marketing and where it meets product marketing. Solutions marketing might seem like...
A Highlight of our Top 5 Episodes ever & Happy Thanksgiving.
Thanks for listening! To take a little break, we're doing a short episode that highlights our top 5 episodes ever. We'll be back next week...
Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
If you can build a really great working relationship with your sales team, it can be a huge boon for you and the company. If you help sales...
Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
In this week’s episode we do a deep dive into the ever-growing global economy and how working remotely is impacting us as product...
Developing Your Product Marketing Career with Madeline Ng, Head of Marketing at Google Maps
Product Marketing is a unique career that attracts many people with diverse backgrounds and experiences. In this week's episode I sit down...
Product Launches with Daniel J. Murphy, Director of Marketing at Privy
We've covered the topic of product launches before, but you know what, we'll cover it again because Product Launches are so core and...
Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze
"It's much easier to walk out of a meeting feeling like everyone likes you." Most of us would agree with this statement, right? In this...
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
This one's for all you CEO's and CMO's out there who don't have a product marketing team currently, but have realized that you need one and...
Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe
There are a lot of PMMS who understand MarTech but very few who know how to connect and reach developers. In this week's episode I interview...
Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft
Pricing and packaging are obviously critical to a business, but it’s tricky to know how to approach it. In this week’s interview, I sit...
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment,...
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment,...
Working with Product with April Rassa, Head of Product Marketing at HackerOne
April and I discuss everything that can go wrong for Product Marketing when working with product, why it happens, and how you can fix it....
