How To Get Seen in the Media with the Soulful Publicist Tanya Khani

The SimplyBe. Podcast

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How To Get Seen in the Media with the Soulful Publicist Tanya Khani

The SimplyBe. Podcast

“Fully own who you are. Be bold in your expression and live a life of authenticity by not looking good.” – Tanya Khani

You’ve created a winning brand concept, now it’s time to get your name out there. Public relations is crucial to any business strategy, but oftentimes, small businesses don’t have the means to hire someone to get that coverage. Tanya Khani is the Soulful Publicist, a public relations professional who works with spiritual and wellness brands. She stopped by The SimplyBe. Podcast for a crash course in PR.

Listen in as Tanya shares tips on crafting the right message, researching journalists who cover your beat, and the differences between the three main types of media: earned, owned, and paid. After this episode, you’ll be ready to start pitching!

  • [02:05] - Mercury retrograde
  • [03:12] - Choosing a book cover
  • [05:31] - Listener review of the week
  • [11:06] - Who is Tanya Khani?
  • [16:30] - Product education at Lululemon
  • [19:50] - A sign from the stars
  • [23:24] - Soulful publicity
  • [26:50] - Bringing consciousness to the mainstream
  • [31:55] - Cutting through to the media
  • [41:33] - Connecting a strong personal brand with PR strategy
  • [45:39] - Pitching your own brand
  • [49:12] - Tanya's biggest win
  • [54:47] - Pursuing thought leadership
  • [59:32] - What does SimplyBe mean to Tanya?

Tanya Khani is a publicist to spiritual guides and wellness thought leaders as the Soulful Publicist. She lives for telling meaningful stories of impact and change. Connect with her on Instagram.

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at [email protected].

If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

This podcast episode was produced by Dante32.

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“Fully own who you are. Be bold in your expression and live a life of authenticity by not looking good.” – Tanya Khani

You’ve created a winning brand concept, now it’s time to get your name out there. Public relations is crucial to any business strategy, but oftentimes, small businesses don’t have the means to hire someone to get that coverage. Tanya Khani is the Soulful Publicist, a public relations professional who works with spiritual and wellness brands. She stopped by The SimplyBe. Podcast for a crash course in PR.

Listen in as Tanya shares tips on crafting the right message, researching journalists who cover your beat, and the differences between the three main types of media: earned, owned, and paid. After this episode, you’ll be ready to start pitching!

Tanya Khani is a publicist to spiritual guides and wellness thought leaders as the Soulful Publicist. She lives for telling meaningful stories of impact and change. Connect with her on Instagram.

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at [email protected].

If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

This podcast episode was produced by Dante32.

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