What NO ONE is Telling You About Influencer Marketing - with Nicole Emerick, VP of Influencer Marketing at FCB

The SimplyBe. Podcast

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What NO ONE is Telling You About Influencer Marketing - with Nicole Emerick, VP of Influencer Marketing at FCB

The SimplyBe. Podcast

“There's going to be a new algorithm, but if you're yourself and you've thought about who you are, how you will serve and what your business is, you're going to be fine. None of these trends really matter.” – Nicole Emerick

Whether you’re a brand or you’re looking to partner with brands, the world of influencer marketing can be confusing. That’s where Nicole Emerick comes in. As the Vice President and Director of Social Media and Influencer Marketing at FCB Chicago, Nicole knows what works and what doesn’t in the realm of influencers.

On today’s episode of The SimplyBe. Podcast, Nicole shares her best practices for setting up an influencer campaign. Listen in as she discusses whether follower counts even matter and why your brand or campaign purpose is the most important part of any marketing push.

Relax, you have permission to only focus on one or two social media platforms! If you’ve been struggling to wrap your head around the influencer process, this is the episode for you.

  • [01:20] - Writing sabbatical in Costa Rica
  • [02:38] - Listener review of the week
  • [05:52] - Interview with Nicole Emerick
  • [10:35] - What FCB Chicago is all about
  • [11:16] - Co-founding a full-service influencer marketing practice
  • [14:05] - Opportunities on alternative social channels
  • [15:49] - What is the deal with TikTok?
  • [18:13] - Placing a value on influencers
  • [22:55] - The business of influence
  • [25:27] - Adding value like The Fat Jewish
  • [28:13] - Stop being a highlight reel and just be the light
  • [32:15] - Setting the tone
  • [34:47] - Evolve or die
  • [40:17] - A beautiful place for unicorns
  • [44:50] - Choose to show up
  • [46:11] - Bringers of the Dawn: Teachings from the Pleiadians 
  • [48:41] - Executive boss women
  • [49:45] - What's next for Nicole?
  • [51:25] - What SimplyBe means to Nicole

Nicole Emerick is the Vice President and Director of Social Media and Influencer Marketing, a department she founded, at FCB Chicago. Nicole spends her time matching brands with the right influencers to share their stories and is an expert at helping brands craft authentic, purposeful messages.

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at [email protected].

If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

This podcast episode was produced by Dante32.

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“There's going to be a new algorithm, but if you're yourself and you've thought about who you are, how you will serve and what your business is, you're going to be fine. None of these trends really matter.” – Nicole Emerick

Whether you’re a brand or you’re looking to partner with brands, the world of influencer marketing can be confusing. That’s where Nicole Emerick comes in. As the Vice President and Director of Social Media and Influencer Marketing at FCB Chicago, Nicole knows what works and what doesn’t in the realm of influencers.

On today’s episode of The SimplyBe. Podcast, Nicole shares her best practices for setting up an influencer campaign. Listen in as she discusses whether follower counts even matter and why your brand or campaign purpose is the most important part of any marketing push.

Relax, you have permission to only focus on one or two social media platforms! If you’ve been struggling to wrap your head around the influencer process, this is the episode for you.

Nicole Emerick is the Vice President and Director of Social Media and Influencer Marketing, a department she founded, at FCB Chicago. Nicole spends her time matching brands with the right influencers to share their stories and is an expert at helping brands craft authentic, purposeful messages.

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at [email protected].

If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

This podcast episode was produced by Dante32.

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