SOLO: Why Branding Yourself Isn’t Vanity, But a Responsibility

The SimplyBe. Podcast

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SOLO: Why Branding Yourself Isn’t Vanity, But a Responsibility

The SimplyBe. Podcast

“Building your personal brand is a responsibility. Yes, it's about defining your message and building a platform, but the deeper question you have to ask yourself is why? What does your message stand for?” - Jessica Zweig

When you’re an entrepreneur, you have to spend a lot of time cultivating your brand identity on social media in order to reach new audiences. But with serious issues like war, hunger, and inequities in education, you may start to feel like branding is just a vanity project. On this week’s episode of The Simply Be Podcast, Jessica is here to remind you that so long as you know what you and your message stand for, building your platform isn’t egotistical, it’s just work.

After a conversation with an investor that left a bad taste in her mouth, Jessica realized that there are a lot of myths around the egos of entrepreneurs and media personalities. A recent education protest cemented her belief that it’s not frivolous to work on your brand – all brands and businesses offer a solution to a problem in their corner of the universe. Jessica discusses why you need to understand your overall message and why it’s so important that you speak your truth to a wider audience.

  • [01:17] - Writing sabbatical in Costa Rica
  • [02:47] - Debunking the myths about building a personal brand
  • [04:47] - Chicago Teachers Union strike
  • [07:04] - Living the light by spreading the light

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at [email protected].

If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

This podcast episode was produced by Dante32.

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“Building your personal brand is a responsibility. Yes, it's about defining your message and building a platform, but the deeper question you have to ask yourself is why? What does your message stand for?” - Jessica Zweig

When you’re an entrepreneur, you have to spend a lot of time cultivating your brand identity on social media in order to reach new audiences. But with serious issues like war, hunger, and inequities in education, you may start to feel like branding is just a vanity project. On this week’s episode of The Simply Be Podcast, Jessica is here to remind you that so long as you know what you and your message stand for, building your platform isn’t egotistical, it’s just work.

After a conversation with an investor that left a bad taste in her mouth, Jessica realized that there are a lot of myths around the egos of entrepreneurs and media personalities. A recent education protest cemented her belief that it’s not frivolous to work on your brand – all brands and businesses offer a solution to a problem in their corner of the universe. Jessica discusses why you need to understand your overall message and why it’s so important that you speak your truth to a wider audience.

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at [email protected].

If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

This podcast episode was produced by Dante32.

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