Big Tech Doesn't Care About Your Podcast

Podcast Pontifications

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Big Tech Doesn't Care About Your Podcast

Podcast Pontifications

Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting. 

Photo by Michelangelo Buonarroti from Pexels

Big Tech does not care about podcasting the way we care about podcasting. There. I said it.

Remember Twitter's big podcasting plans from just a few weeks ago? Now it's a pretty safe bet that those plans are all out the window as Twitter reshuffles to a new set of priorities now that there's a new sheriff in town. 

And remember a few months ago when Facebook let us link our podcasts' RSS feeds to our Facebook page? That fizzled out, and it's now "Metaverse or bust".

And now we're waiting to learn more about YouTube's plans for utter podcast domination. And we've conveniently forgotten about all other instances Google disappointed podcasting over the last two decades.

Paid subscriptions on Apple and Spotify haven't yet been widely adopted by a majority of podcasters. Will those tech giants shift away?

Social or drop-in audio apps are seeing appalling attrition and declining user rates. How much longer will those be around?

All of this reinforces my notion that Big Tech does not care about podcasting. At least not the way that you and I care about podcasting. 

So what do we do about it? Two ideas:

1. Out-rank apps & directories. You don't have to know a damned thing about SEO to own the #1 search spot for your show.  It's enough to write good content and create a fantastic on-page experience.

2. Own the relationship with your audience. That can't be taken away. But it means figuring out what you can create that's worthy of them signing up to receive and looking forward to receiving. 

That's just two things. Two things you can start working on right away to keep you from being at the whims of changing priorities, tantrums, reactions to perceived governmental overreach, or anything else Big Tech companies are wont to do. 

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Sponsored by:

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Links

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Podcast Pontificationsis a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value and there are many ways to show your support.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

Captivate.fm

If you could save more time during your podcasting processes and put that time into audience growth, how big could your podcast be? Captivate’s dynamic show notes builder cuts the average podcaster’s show notes creation time down by 90%, and it's free to all podcasters hosting with Captivate. Get a 7-day free trial and move your podcast to Captivate in minutes at Captivate.fm.

Captivate.fm

This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodsights - https://podsights.com/privacy
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Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting. 

Photo by Michelangelo Buonarroti from Pexels

Big Tech does not care about podcasting the way we care about podcasting. There. I said it.

Remember Twitter's big podcasting plans from just a few weeks ago? Now it's a pretty safe bet that those plans are all out the window as Twitter reshuffles to a new set of priorities now that there's a new sheriff in town. 

And remember a few months ago when Facebook let us link our podcasts' RSS feeds to our Facebook page? That fizzled out, and it's now "Metaverse or bust".

And now we're waiting to learn more about YouTube's plans for utter podcast domination. And we've conveniently forgotten about all other instances Google disappointed podcasting over the last two decades.

Paid subscriptions on Apple and Spotify haven't yet been widely adopted by a majority of podcasters. Will those tech giants shift away?

Social or drop-in audio apps are seeing appalling attrition and declining user rates. How much longer will those be around?

All of this reinforces my notion that Big Tech does not care about podcasting. At least not the way that you and I care about podcasting. 

So what do we do about it? Two ideas:

1. Out-rank apps & directories. You don't have to know a damned thing about SEO to own the #1 search spot for your show.  It's enough to write good content and create a fantastic on-page experience.

2. Own the relationship with your audience. That can't be taken away. But it means figuring out what you can create that's worthy of them signing up to receive and looking forward to receiving. 

That's just two things. Two things you can start working on right away to keep you from being at the whims of changing priorities, tantrums, reactions to perceived governmental overreach, or anything else Big Tech companies are wont to do. 

-----

Sponsored by:

-----

Links

-----

-----

Podcast Pontificationsis a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value and there are many ways to show your support.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

Captivate.fm

If you could save more time during your podcasting processes and put that time into audience growth, how big could your podcast be? Captivate’s dynamic show notes builder cuts the average podcaster’s show notes creation time down by 90%, and it's free to all podcasters hosting with Captivate. Get a 7-day free trial and move your podcast to Captivate in minutes at Captivate.fm.

Captivate.fm

This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodsights - https://podsights.com/privacy
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