Evo Terra
Wednesday 18 May 2022 : Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and...
Wednesday 11 May 2022 : The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself...
Wednesday 27 April 2022 : Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection...
Wednesday 20 April 2022 : Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for...
Wednesday 06 April 2022 : Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet!...
Wednesday 30 March 2022 : One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my...
Monday 28 March 2022 : I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting...
Thursday 24 March 2022 : When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction?...
Tuesday 22 March 2022 : More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are...
Monday 21 March 2022 : Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the...
Monday 21 March 2022 : Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the...
Wednesday 16 March 2022 : Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would...
Monday 14 March 2022 : The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your...
Thursday 10 March 2022 : Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of...
Wednesday 09 March 2022 : Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established...
Tuesday 08 March 2022 : Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting...
Thursday 03 March 2022 : A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish....
Wednesday 02 March 2022 : Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major...
Tuesday 01 March 2022 : Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition...
Monday 28 February 2022 : What will the Singularity of podcasting look like? That's hard to predict. But I'm certain it won't be creator-focused advances that will...
Podcast Pontifications
Evo Terra
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