Podcast Pontifications
Evo Terra
Podcast Pontifications
Evo Terra
Wednesday 18 May 2022 : Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and...
Wednesday 11 May 2022 : The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself...
Wednesday 27 April 2022 : Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection...
Wednesday 20 April 2022 : Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for...
Wednesday 13 April 2022 : Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart...
Wednesday 06 April 2022 : Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet!...
Wednesday 30 March 2022 : One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my...
Monday 28 March 2022 : I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting...
Thursday 24 March 2022 : When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction?...
Wednesday 23 March 2022 : Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and...
Tuesday 22 March 2022 : More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are...
Monday 21 March 2022 : Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the...
Monday 21 March 2022 : Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the...
Wednesday 16 March 2022 : Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would...
Tuesday 15 March 2022 : Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and...
Monday 14 March 2022 : The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your...
Thursday 10 March 2022 : Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of...
Wednesday 09 March 2022 : Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established...
Tuesday 08 March 2022 : Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting...
Monday 07 March 2022 : Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget...
Thursday 03 March 2022 : A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish....
Wednesday 02 March 2022 : Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major...
Tuesday 01 March 2022 : Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition...
Monday 28 February 2022 : What will the Singularity of podcasting look like? That's hard to predict. But I'm certain it won't be creator-focused advances that will...
Thursday 24 February 2022 : Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for...
Podcast Pontifications
Evo Terra
Can You Still Make A Really Big Podcast In 2022?
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and...
Podcasting: Too Diverse To Fail?
The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself...
Big Tech Doesn't Care About Your Podcast
Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection...
Host-Read Podcast Ads Aren't Always The Right Answer
Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for...
If You Work In The Business Of Podcasting, You Need A Podcast
Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart...
The Ugly Math Of Podcast Cross-Promotion
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet!...
Evo Terra's Podcast Hall of Fame Speech (For Good!)
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my...
Podcast Pontifications Season 5 Announcement
I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting...
Ways To Make Your Podcast More Memorable
When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction?...
A Glimpse of Podcasting's Voice-Only Future
Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and...
Make Your Niche Podcast More Attractive To Advertisers
More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are...
Vocalize For A Better Podcast Ad Experience
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the...
PREMIUM - Vocalize For A Better Podcast Ad Experience
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the...
Keeping Your Podcast Distraction-Free
Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would...
Where's The Churn Rate In Podcasting?
Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and...
Who Is That Podcaster In The Mirror?
The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your...
Less Is More: The Benefits of A Brief Podcast
Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of...
4 Questions To Becoming A Better Podcast Interviewee
Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established...
Can Podcasts Keep The Trust They've Earned?
Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting...
Building Reflecting Time Into Your Podcast
Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget...
Why You'll Never Get Ahead With Your Podcast
A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish....
All Your Podcast's Data Are Belong to Spotify
Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major...
Teens & Young Adults Prefer Listening To Podcasts
Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition...
When Will The Singularity Moment For Podcasts Happen?
What will the Singularity of podcasting look like? That's hard to predict. But I'm certain it won't be creator-focused advances that will...
Should Indie Podcasters Window Their Content?
Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for...
