The Wealthy Travel Agent Podcast
Eagles don't flock together, they soar.
So much emphasis on marketing and social media, it is easy to forget that the retail travel agency channel is, in fact, the commissioned sales force of the industry. Its sole function is to SELL travel.
It is not even a chicken or egg debate. Everything you and your company does (marketing, operations, public relations, training, etc.), should be to support the sales strategy of the business.
This is where we as an industry fail.
Unfortunately, in our lexicon “Sales” and “Marketing” have taken on the same meaning. Agencies and advisers (especially independent contractors) expect their marketing programs to sell for them.
However, the role of marketing is not to sell, but to produce prospects. If you aren’t practicing the fundamental mechanics of selling and sales management – no amount of marketing will help.
I share based on personal experience and expertise learned as a travel professional, agency owner, and luxury cruise line sales executive.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Anita Pagliasso- How PATH is helping its members cope with COVID
Friday 26 June 2020
: Anita Pagliasso: VP Industry Relations, KHM Travel Group
In 2020, Anita merged the agency she built in 1992, Ticket to Travel, with KHM...
A Conversation with Sandra McLemore of TRAVEL MARKETING & MEDIA
Friday 26 June 2020
: Please subscribe, rate, and review each episode - Thank You!
Sandra McLemore is a driving force in travel agent marketing, Her programs have...
Adam Martindale: An Overnight Success- Five Years in the Making!
Friday 26 June 2020
: Adam Martindale started his career on cruise ships at the age of 19. His hospitality background in food and beverage has been a major factor...
Bob Duglin - How the American Association of Travel Advisors (ASTA) is helping the Industry Navigate the COVID Crisis
Tuesday 02 June 2020
: Bob Duglin is ASTA's Vice President of International Membership & Host Agencies as well as Managing Director, ASTA Small Business...
Lynn Clark- From Corporate Marketing Maven to Sales-Focused Retail Travel Entrepreneur
Monday 18 May 2020
: How Lynn's journey from corporate marketing (starting with Disney) led to a partnership in four Travel Leaders locations in Milwaukee,...
Estee Gubbay - How a request for a hotel upgrade sparked a successful travel business.
Monday 11 May 2020
: From working with coaches and mastermind groups, Estee Gubbay has turned her passion for travel into helping others. Just two short years in...
Michelle Fee's Travel Agent Survivor Guide To Covid-19
Thursday 30 April 2020
: This globe-trotting, marketing genius is anything but ordinary. Michelle doesn’t think outside the box, she thinks beyond the box. After...
Rebecca Alesia - Smart Flyer Agent 007
Friday 24 April 2020
: We all take different paths to success. Rebecca Alesia made the transition from attorney to become a top seller of travel in just 5 short...
Courtnie Nichols of Travel-Bash
Thursday 16 April 2020
: NOTE : This episode was recorded March 9, 2020, just as the COVID-19 crisis began to escalate.
As the wife of a successful college...
Vanessa McGovern - Gifted Travel Network
Monday 06 April 2020
: In this episode, I visit with Vanessa McGovern of the Gifted Travel Network (GTN) to get the host agency perspective on the Covid-19 crisis...
Chantelle Bielak - Travel Agent Triage
Friday 27 March 2020
Thank you for contacting Travelling the C’s for your next bespoke experience, please note you will only receive this...
Dan Chappelle - Don't Become a Victim of Circumstance
Tuesday 17 March 2020
: Keep Your Head about You - Kipling
Talk to your clients - all of them
Call your prospects
Reinvent your business
Be prepared for the...
Eric Goldring - From Marine Biologist to Seabourn Cruises #1 Agent
Thursday 05 March 2020
: Dan Chappelle...
Lisa Sheldon - Making Money with Destination Weddings and Honeymoons
Thursday 27 February 2020
: Lisa's story- How she invested in her education, taking out a loan to attend travel school.
Importance of the educational...
Belvin Baldwin - From Corporate Sales to Successful Travel Entrepreneur
Monday 17 February 2020
: Belvin Baldwin is a successful travel adviser from Atlanta, GA specializing in "All-Inclusive" vacations for busy professionals.