The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.
Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well… make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.
Why is the Feed Different?
Sunday 04 April 2021
: Join our private feed at Supercast for every episode we've ever made. It's totally free, and incredibly customizable.Join the feed at...
Does Your Podcast Track You (and is that bad)?
Sunday 04 April 2021
: Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data...
Can American Podcasting Learn From France?
Sunday 28 March 2021
: Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What...
The Future That's Being Ignored: IPv6 vs. IPv4
Sunday 21 March 2021
: IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom...
The Hero We Need: Programmatic Advertising Saves the Day
Sunday 14 March 2021
: Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out...
How You Should Be Protecting Your Brand, and How You're Doing it Wrong
Sunday 07 March 2021
: Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from...
Rotten to the Core: Do You Know Who's Listening to Your Podcast?
Sunday 28 February 2021
: Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast...
What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help)
Sunday 21 February 2021
: OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and...
Losing Your Cookies: Podcast Advertising and Digital Identity w/Rishabh Jain
Sunday 14 February 2021
: How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between...
The Wild West of Podcasting and the Apple Watch, w/ Chartable CEO Dave Zohrob
Sunday 07 February 2021
: Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key...
Unpacking The Challenges of Geotargeting
Sunday 31 January 2021
: In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next...
Podcast AdTech Love - Coming Early 2021!
Friday 20 November 2020
: Few things in life are as exciting as podcast adtech.Ok, maybe that’s an overreach. But there are huge changes happening right now in...