Sounds Profitable - Podcast Adtech & Advertising
Bryan Barletta
Sounds Profitable - Podcast Adtech & Advertising
Bryan Barletta
Sunday 19 September 2021 : The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me...
Sunday 12 September 2021 : The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me...
Sunday 05 September 2021 : The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me...
Sunday 29 August 2021 : Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian...
Sunday 22 August 2021 : There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue...
Sunday 15 August 2021 : What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:Stew Redwine ofOxford RoadArticle:...
Sunday 08 August 2021 : Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is...
Sunday 01 August 2021 : We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this...
Sunday 25 July 2021 : Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed...
Sunday 18 July 2021 : How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for...
Sunday 11 July 2021 : Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and...
Sunday 04 July 2021 : Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing...
Sunday 27 June 2021 : Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up...
Sunday 20 June 2021 : In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the...
Sunday 13 June 2021 : Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key...
Sunday 06 June 2021 : Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison...
Sunday 30 May 2021 : Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how...
Sunday 23 May 2021 : The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is...
Sunday 16 May 2021 : If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a...
Tuesday 11 May 2021 : Michelle Khouri of FRQNCY Media and Tom Webster of Edison Research break down what the Up Next is, why we're doing it, and how to get the...
Sunday 02 May 2021 : Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I...
Sunday 25 April 2021 : Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they...
Sunday 18 April 2021 : Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics...
Sunday 11 April 2021 : Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop...
Sunday 04 April 2021 : Join our private feed at Supercast for every episode we've ever made. It's totally free, and incredibly customizable.Join the feed at...
Sounds Profitable - Podcast Adtech & Advertising
Bryan Barletta
SP Highlights: Understanding Lift Reports w/ Matt Drengler
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me...
SP Highlights: Taking DAI Seriously w/ Heather Osgood
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me...
SP Highlights: Brand Safety w/ Moomal Shaikh
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me...
Finally Sounds Profitable Has A Podcast w/ Evo Terra
Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian...
Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani
There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue...
How To Write Podcast Ads That Sell w/ Stew Redwine
What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:Stew Redwine ofOxford RoadArticle:...
SP Profiles: Branded Podcasts w/ Dave Zohrob
Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is...
How Dynamic Ad Insertion Actually Works w/ Brian Sherman
We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this...
Sounds Profitable's Premium Blend w/Jason Sew Hoy
Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed...
Podcast Prefix Analytics Explained
How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for...
Let's Make Podcasting Metrics More Meaningful
Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and...
We Need More Women Working In Adtech
Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing...
Up Next: A Podcast Up Front
Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up...
The Influencer Marketing Advantage
In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the...
How To Buy Host-Read Ads At Scale
Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key...
Don't Forget the Intangibles of Podcast Advertising
Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison...
Understanding Lift Reports
Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how...
The Podscape!
The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is...
Taking DAI Seriously
If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a...
Up Next Feed Drop
Michelle Khouri of FRQNCY Media and Tom Webster of Edison Research break down what the Up Next is, why we're doing it, and how to get the...
Spotify Is Not Going to Kill Podcasting
Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I...
Post-Roll is Bulls#!&
Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they...
Targeting Demographics in Podcasting
Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics...
Spotify is in it to Win it
Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop...
Why is the Feed Different?
Join our private feed at Supercast for every episode we've ever made. It's totally free, and incredibly customizable.Join the feed at...
